![Design tools and logo exploration on a desk [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhow-to-choose-a-logo-that-lasts-hero.jpg%3F2026-08-17T12%253A54%253A17.570Z&w=3840&q=100){kind=logo}
Featured essay
Logo & Identity
How to choose a logo that still works in five years
Trends fade. A durable logo mark is built for print, pixels and the next product line — not just this season’s moodboard.
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Notes from the studio
Branding, packaging, identity and the craft decisions behind work that has to sell — written the way we build: clear, specific and useful.
In this journal
7
essays
More from the journal
06 essays
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![Creative team reviewing work around a table [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fai-video-for-brands-hero.jpg%3F2026-08-17T12%253A54%253A13.766Z&w=3840&q=100)
![Abstract brand colour and form study [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fconsistency-compounds-hero.jpg%3F2026-08-17T12%253A54%253A12.156Z&w=3840&q=100)
![Notebook and laptop on a work table during a briefing [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhow-to-brief-a-design-studio-hero.jpg%3F2026-08-17T12%253A54%253A10.496Z&w=3840&q=100)
![Product packaging on a retail shelf [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fshelf-truth-packaging-that-sells-hero.jpg%3F2026-08-17T12%253A54%253A08.686Z&w=3840&q=100)
![Logo sketches and brand marks on a studio desk [Demo]](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-a-logo-alone-is-not-a-brand-hero.jpg%3F2026-08-17T12%253A54%253A06.095Z&w=3840&q=100){kind=logo}
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